United Technologies
I'm still not sure how this company did it. I was looking at this Verb site, and I came across a commercial for United Technologies. Now, I've always had a special place in my heart for this industrial giant, partly because many of my family members have been employed by them in one way or another over the years, and partly because Pratt and Whitney has been a major influence over the economics of my hometown. Now, when I clicked on this link, I wasnt expecting it to be done quite so fast, so when I looked away for a second, it was already done by the time I looked back. The design was simple. Blue bars, dashing across the screen, revealing company names. Then there was a twirling set of bars which became the company logo, and the logo itself, with subscript. No real "cuts" to speak of, but just a series of bars and a perspective change. no music either, so it made me wonder a few times if it was playing properly. Simply done so it seems, but I can't figure out how they did the rotating bars, unless it was generated in some other program, and brought into after effects for tweaking. There was a similar affter effects project on the united technologoes website when I went there to add this link.
